Experimenting

I flipped a coin to either get a diary or write a substack - here we are

When I left Gagosian as a full time employee in May, I felt emboldened. I knew how many opportunities I had in front of me (and still do) but most importantly it was time to leave a structure that was no longer working for me. As many successful people have told me of entrepreneurial spirits, if you never fly the coop, you’ll always be thinking what if. And if you know me, my brain had been spiraling with that very question for many years.

Don’t get me wrong — my six years working under Larry Gagosian were transformative. Coming from an academic background after my Masters program, I was thrown in the deep end. Larry’s unique perspective sharpened my instincts and turned on my sales drive. Although I am no longer clocking in, we still collaborate — which means I’m still on his good side (for now.)

My logic at the time led me to believe that taking that step the year I was getting married made sense. It felt like the natural closing of one chapter and a beginning of another. What I didn’t account was the mental hiatus that followed - or, as my therapist puts it, my mind processing my multilayered new reality.

I underestimated the jarring reality of losing the structure the mega gallery provided. Suddenly it was up to me to create it for myself.

But alas, although I’ve yet to clear all the brush from my path, the show must go on. And so, Siren Projects was born.

And yes, I know what you are thinking: What is Siren Projects? Are you just another gmail art advisor? Wow how boring.

But here’s the thing - I started this venture with the belief that if I’m at the center, it is going to reflect my multifaceted skillset. In other words it will be a little bit of this and a little bit of that.

The art world is one of the few markets where even the insiders barely know what their “friends” are up to. To some I am a collector and museum patron. To others I am a trained salesperson and advisor. To the haters, I am a nepo baby and to those who love me, I am a passionate member of the art community.

As for how I see myself? A work in progress.

I have no grand intention for this Substack - just a place to share my thoughts, maybe go on some tangents…who knows, you may discover the next hot artist here.

But for now, here is my first swing. Lets see if I can keep this up.

More soon - hope you subscribe.

SC